The packaging materials are so important these days, especially when it comes to being successful and having a strong ecommerce presence.
From making sure that the product does arrive safely, to even making sure that you have the right packaging that looks good and builds branding, it’s vital to ensure the proper packaging is in place, in order to increase customer loyalty.
But, when we think of protective packaging, we think of just bubble wrap, or maybe packaging paper. But in reality, there are so many different protective packaging elements that are able to protect the items that are there, and also there are other qualities to factor in too, such as whether or not it’s ecofriendly.
Here, we’ll go over the different major protective packaging materials, and what you can do to get the most out of this.
What they Are
The best way to understand how to use them, is what they are. They’re basically materials within the box that do one job. That is to protect the package from breaking and getting messed up while being shipped.
This is variable, as it is based on the requirements that you have in terms of your packaging, and also the transportation methods.
For instance, let’s say that you plan to use cardboard boxes for this. not everything will work in this, so go for tissue paper, bubble wrap, or some kraft paper to offer the packaging protection for these items.
Some as well will have a protection that fulfills a similar purpose. This includes mailers that come with a different bubble wrap and packaging as well.
When to use

There are a few reasons and times to use protective packaging, which we’ll go over here.
Some reasons include:
- You want to make a good first impression
- You want to elevate branding. For instance poly mailers with bubble inside of them or even some branding tissue paper is a great way to improve product branding
- You want to make sure that the product does arrive safely to the customer at hand.
The different Packaging Materials
Here are some other packaging materials for you to try out, especially if the bubble wrap isn’t cutting it.
First, we’ve got Paper bubble, which is basically an ecofriendly bubble wrap that offers a similar cushion. It’s made from a paper product, so it’s recyclable. This is good for items that are medium sized, and also for all methods of transport. It’s also compostable too, so great for those looking to be ecofriendly.
Air pillows are another option. This is good for impact damage protection. They’re literally pillows made of plastic filled with air and are great for packaging items to safely transport. If you’re looking for an ecofriendly option, they have that this time, and it protects the product against drops and other damages to the content.

Kraft paper is another one. They’re good as a void filler, as it offers stops and various gaps within this. it’s good for concealing contents, and also to improve the texture that’s there. Crinkle paper offers an interlocking mechanism, boosting the structural integrity of this.
Then there are poly bubble mailers. Bubble mailers are good for protecting small items and are good for keeping items flat. One of the best things about them is that they offer protection, while keeping the overall costs low.
Try all of these solutions today, and see for yourself the difference in this type of packaging, and what it can mean for you as well and the products that you plan to ship out too.