Integrating Smart into your Packaging Experience 

Packaging is changing across the board, and in one area of focus, is smart packaging. Smart packaging is the implementation of digital technology, in order to engage with customers and enhance not just product presentation, but safety and quality measures as well.

Smart packaging isn’t just little codes that take you to social media sites, it’s scanning to find out the freshness of your food, and if it’s safe to eat. It’s being used in pharmaceuticals, food, and even retail, in order to enhance the experience, making it even better for people. 

Types of Smart Packaging 

Smart packaging requires a lot of unique features that go along with this. 

QR codes are a good one.   These are codes that you scan and then look at on your phone, taking you to a website that allows you to interact with the product. Coupons, brand stories, and even contests and incentives to get consumers involved are all a part of smart packaging technology.

NFC chips are chips that allow your packaging to interact with others, such as smart technology. With different sensors, you can create a whole ecosystem that will really enhance your experience as a company.

Finally, there are sensors you can add to your packaging that do wonders on your experience as a company. These are temperature indicators, which can tell you the internal packaging based on what it feels like inside, regardless of the outside temperature. This can also be controlled to cool down or warm up the packaging in order to maintain freshness. 

There are also tracking sensors. Some of them are even properly optimized with the blockchain and other technology. These offer a tracker that customers can use, in order to find out where their packaging is.   While it might seem small, it’s worthwhile, and it can really make your packaging stand out on a whole different level. 

Smart Sensors, Smart Packaging 

Smart packaging is vital for a lot of different industries, including the supply chain. With these sensors, people can see where their items are, and get an accurate idea of where they might be. this is important to make sure that items arrive on time.

The sensors as well, help to keep the products nice and fresh, offering transparency on what you’re getting.   The smart technology isn’t just for the consumer benefit, but the business too. If the sensors are reporting something is amiss in the supply chain, companies can take it upon themselves to analyze what’s really going on. Through this assessment, they can figure out a good solution that will benefit the business, and give their customers a better, high-quality experience of packaging and freshness. 

The challenges of Smart Packaging 

Obviously there’s a lot of good things that smart technology can give you, especially on the tracking side. However, it is not without faults.

This is a newer tech, so it will take a bit longer for a person to implement, especially newer brands and companies. This technical overhead might turn off some companies from using this, or limiting just how much they allow the supply chain to influence everything.

The other drawback is the costs of this packaging.   While it does create problems if you’re not technologically savvy, another issue is the costs of adding these cross. It can be a lot, and much harder to scale as you grow bigger.

Get with a packaging professional to help you implement this, before you get started. That way, you’ll be able to improve the safety and engagement of your items in healthcare, food, and other growing industries. 

Reversible Packaging with Flippable use! 

One cool thing about packaging is that you can make it with different designs to choose from.   One type of popular way to do this is reversible packaging. This is packaging with two distinct, functional, or aesthetic types of packaging, made for a specific purpose. 

Reversible clothing and other items are still popular, with many companies selling them. Why not add it to your packaging? The cool thing about this, is that when you do use the reversible packaging, it can be made for multiple uses too.

Reversible boxes, bags, and pouches are some of the many different types of flappable packaging, which you can use for multiple purposes. Here, we’ll go over how this works, and some of the unique design innovations that are used to make this packaging shine. 

When to Use This 

Obviously, you’re not going to use reversible packaging with everything. packaging for gifts is one that can be fun, as it will give the person receiving it an incentive to keep the boxes.

Shopping bags are another.   Sometimes, you can even make shopping bags that are insulated on one side, normal on the other, for super easy ways to use the item, and for different uses too.

Storage containers are another. If you’re selling an item that needs to be stored, you can add a different design on the inside, so that when people put it away, they can turn it inside out. 

You can even make your packaging reversible, so that when you ship an item to another person, it is easy for you to get it to the customer, without any problems either. 

The Benefits 

So why should you use it? 

Well, there’s more uses.   Having different designs that you can flip and reverse for multiple purposes gives you more opportunities to truly use this, and makes it exciting for everyone that has these items.

The other benefit is a reduced carbon footprint. Many times, when the carbon footprint is reduced, it helps to create a more effective, safer experience. Customers like it when their favorite companies care about the environment, so when you build a reversible design that matters, it can make it even more magical for everyone that’s involved. 

New Design innovations 

There are also new design innovations that are used to help really enhance this experience. 

One example is materials or mechanisms that allow for easy reversibility.   You can put a lock enclosure, and then have it work the same when you flip it. The possibilities truly are endless! You’ll be glad that you have this, because when you reduce the waste, you’ll be able to, through this, create a better experience.

Sometimes, you can make these with different materials too, in order to re rack the reversibility of this, and to help with improvement of the packaging for all sorts of needs. 

The Future Trends 

There’s tons of future trends that come with this.

Customizable designs that are reversible are great. This can incorporate branding, especially if you’re looking to make it used for multiple occasions. Some companies have even figured out how to print on the different sizes. 

Having multiple sides of the packaging also will bolster customer engagement too. Having this engagement improves the overall experience, and will make things even better for you too.

Designs that will flip and have multiple uses work great. You can get this and so much more with the advent of reversible packaging, in order to really improve and master all of your packaging needs, creating the experience that you want to have for your items as well.